Exhibiting at WorldFood Moscow
Exhibition as a tool
International Autumn Food and Drink Exhibition WorldFood Moscow is a marketing tool that allows to quickly reach the maximum target audience and comprehensively solve the company's business problems.
The indisputable advantages of the exhibition as a marketing tool are:
- maximum concentration of the target audience on one site: you do not need to go anywhere, customers will come to you;
- opportunity to have live meetings with decision makers: the exhibition is visited by heads of companies and functional departments;
- the opportunity to demonstrate your bestsellers and novelties: thanks to visual presentation, the purchase decision is made faster;
- reflection of real market trends: at the exhibition, you can evaluate and compare the offers of different suppliers, determine the level of demand, the needs of buyers, as well as discuss the most actual problems and challenges of the industry among professionals.
In 2024, the WorldFood Moscow exhibition will be held September 17-20 at Crocus Expo in halls 14 and 15 (pavilion 3).
Exhibitor audience
Participation in the WorldFood Moscow 2024 exhibition will be useful for Russian and foreign manufacturers and suppliers of food and beverages, non-food products in food retail, as well as providers of related services for retail.
Participants can present their products within 16 sectors covering all categories of the food industry:
- Alcoholic drinks
- Soft drinks
- Grocery
- Frozen products, convenience and ready-to-eat food
- Confectionery and bakery
- Canned food
- Oils, fats and sauces
- Dairy products and cheese
- Meat, poultry and eggs
- Organic and healthy food
- Fish and seafood
- Fruit and vegetables
- Halal
- Tea and coffee
- Ingredients
- Non-food
In 2023, 1 014 companies from 39 countries and 58 regions of Russia took part in the WorldFood Moscow exhibition.
Advantages of the exhibition
THE KEY ADVANTAGE AND VALUE OF THE WORLDFOOD MOSCOW EXHIBITION IS COVERAGE OF ALL FOOD SALES CHANNELS
Every year, more than 20,000 retail and wholesale specialists, food industry representatives, as well as distributors and food manufacturers visit the WorldFood Moscow exhibition.
Type of business of WorldFood Moscow visitors:
7 443 (37%) – wholesale
3 622 (18%) – retail
3 621 (18%) – food manufacturers
1 478 (7%) – public catering
WIDE OPPORTUNITIES TO ENTER NEW MARKETS
Exhibition visitors come from 72 countries and 83 regions of Russia. In 2023, 1,609 specialists represented foreign chains (8%), and among Russian buyers, regional chains were represented by 3,420 (17%) buyers.
Such territorial diversity opens up new opportunities for entering new geographic markets.
EXHIBITION VISITORS ARE A QUALITY AND UNIQUE AUDIENCE
Heads of companies and their deputies (40%) and heads of functional departments (23%), as well as managers responsible for purchasing and forming assortment matrices (33%) come to the WorldFood Moscow exhibition.
95% (19,109) - make purchasing decisions in their company
More than a third of specialists represent large companies with more than 200 people among the visitors of the exhibition.
49% (9,856) - in 2023 came to WorldFood Moscow for the first time
37% (7,443) - visit only WorldFood Moscow among similar exhibitions
HIGH COMMERCIAL POTENTIAL OF PARTICIPATION
The main purpose of visiting the exhibition among visitors is to find suppliers of food and beverages.
66% (13,276) - came to the exhibition in order to find food suppliers
61% (12,270) - planning purchases after visiting the exhibition
What are the visitors of WorldFood Moscow interested in?
37% (7,443) - Confectionery and bakery
28% (5,632) – Grocery
27% (5,431) – Tea and coffee
25% (5,029) – Dairy products and cheese
24% (4,828) – Fruit and vegetables
23% (4,707) – Organic and healthy food
23% (4,687) – Fish and seafood
22% (4,425) – Meat, poultry and eggs
21% (4,224) – Canned food
20% (4,165) – Frozen products, convenience and ready-to-eat food
18% (3,621) – Soft drinks
17% (3,420) – Oils, fats and sauces
15% (3,017) - Ingredients
10% (2,005) – Alcoholic drinks
8% (1,569) – Non-food
6% (1,307) – Halal
And for maximum results, you can use the service of organized purchasing sessions with representatives of foreign, federal and regional retail, as well as buyers from public catering sector. Thanks to pre-identified needs, you will negotiate with an interested buyer.
UNIQUE FORMATS OF PRESENTATION OF YOUR PRODUCTS
A visual demonstration of the product increases the likelihood of a successful transaction, while bright and unusual presentation formats will help draw maximum attention to your brand.
As part of the WorldFood Moscow exhibition, you will be able to choose the presentation format that best suits your needs: tasting areas, product days, culinary shows, contests.
MODERN APPROACH TO THE ORGANIZATION OF PARTICIPATION IN THE EXHIBITION
Exhibitors of the WorldFood Moscow exhibition have access to modern services:
- professional social network WorldFood Connect with matchmaking option
- trainings for participants on effective preparation for the exhibition from a leading industry specialist
- leadscanning service for automated lead collection at the exhibition
