WorldFood Moscow visitors: profile and statistics
Business profile of visitors to the International Autumn Food and Drink Exhibition WorldFood Moscow
Every autumn the WorldFood Moscow exhibition becomes the main meeting point for food market specialists on the eve of the new business season. Russian and foreign food and beverage manufacturers who participate in WorldFood Moscow negotiate with buyers, sign new contracts, expand the geography of their sales and find customers among exhibition visitors. But who exactly visits WorldFood Moscow?
Food market professionals from around the world
One of the main advantages of WorldFood Moscow is the wide geographical coverage of visitors. In 2023, the exhibition was visited by 20,115 food industry specialists from 72 countries and 83 regions of Russia. This is 8% more than a year earlier. 75% of visitors came from Moscow and the Moscow region, 17% from Russian regions, and 8% from foreign networks.
Specialists with high buyer potential
WorldFood Moscow is visited by representatives of wholesale trade (37%), retailers (18%), food manufacturers (18%) and HoReCa specialists (7%). They all hold different positions in their companies. The exhibition is attended by company owners and their deputies (40%), heads of functional departments (23%), managers responsible for purchasing and the assortment matrices (33%), as well as individual entrepreneurs (4%).
Visitors to WorldFood Moscow are interested in the following product categories:
High-quality target audience
The share of new visitors at the 2023 exhibition was 49%. At the same time, 37% of specialists said that they only visit WorldFood Moscow.
95% of exhibition visitors make purchasing decisions in their company, and 61% are ready to make purchases based on the results of WorldFood Moscow. 66% of visitors came to WorldFood Moscow 2023 in order to search for food suppliers.
Among the visitors to the WorldFood Moscow exhibition are representatives of such companies as:
The 33rd International Autumn Food and Drink Exhibititon WorldFood Moscow will be held on September 17 - 20, 2024 at the Crocus Expo IEC.